This blog is dedicated to the pursuit of the cool, the fun and innovative stuff which challenges the "Status Quo" - Nicholas Kontopoulos


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The entire corporation must be viewed as a customer-creating and customer-satisfying organism - Theodore Levitt

Calls For Dad #RealDadMoments | Dove Men+Care

As a father of two little boys, this video really connected with me and I think is yet another piece of great content from a brand that’s focused on creating content that is about its customers vs. delivering a pure product pitch.

Choose - A Sales Application That Works the Way You Do.

I am really chuffed with how our new set of Videos promoting SAP Cloud for Sales solutions turned out - thanks to our creative agency Possible for helping develop this great new content.  

McDonald’s FIFA World Cup - Brazil 2014

A nicely put together ad by McDonalds that focus on the fans of Football vs. the big name players.

Eyes on the road by Volkswagen

Excellent example of a brand creating a powerful Ad thats not all about them.

Personally, I think this is a brilliant Ad from Coke-Cola - hope you agree.



How can we increase our website traffic and engage with our audience via online channels apart from posting on social networking sites? Can we get user generated content easily and become more visible in the internet space by creating awareness among the audience and become part of their…

(via jpeoplemagazine)

“Make the customer the hero of your story.” – Ann Handley


Now this is a surefire way to deliver your customers an experience they’ll never, ever forget - definitely worth the watch :).

Are You Listening To Your Customers?

Social Media channels offer marketers a rich opportunity to really engage their customers like never before.

Sadly, customer engagement today has namely been one way, with many marketers using Social Media as a Digital Megaphone to shout about their Brand and Products in the hope that someone will ‘like’ them and find their ‘content’ funny.

I developed this presentation to explore the challenges marketers face in effectively engaging today’s digital natives, as well as the opportunities that Social Channels offer them in really being able to ‘listen’ to their customers and harness insights on what is influencing them so as to be able to craft content that is both contextual and relevant.
I hope you like it.

iKettle, A Wi-Fi Kettle That Lets You Remotely Boil Water Via Smartphone

(via laughingsquid)

Mondays can be a day of inspiration, a day to celebrate the start of a new week. It gives us an opportunity to make the simple, yet paramount choice of how we want to live our life. What if every Monday was seen as a day to be better than we were the week before?

author Matt Emerzian on why every Monday matters. (via fastcompany)

In a Darwinian process for weeding out the bad ideas, you will do best by encouraging all of them. The best will win and the others will fail. Thomas Edison said, ‘To have a great idea, have a lot of them.’

Google SVP Jonathan Rosenberg on ideas, creativity, and innovation. (via fastcompany)

“Imagination is more important than knowledge” Elbert Einstein

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